What is The Sales Coach Network?

The Sales Coach Network provides expert-led sales training for businesses across the UK.

How can sales training help my team?

Sales training improves performance, confidence, and deal conversion across your team.

Your Path to Revenue Growth Starts Here

If your sales engine isn’t delivering and you’re ready for a proven system powered by a combination of proven methodology, expert coaches, and enabling technology, you’ve come to the right place.

Schedule a call

What is the Revenue Growth Programme™?

Take control of your sales effectiveness with a proven system built for modern B2B selling. This programme gives your team the tools, training, and guidance to build a robust sales engine, align leadership, and create a shared commercial approach.

We’re with you every step of the way, helping you build pipeline, improve sales conversations with confidence, and progress more qualified opportunities, faster. If you want to build a predictable, scalable sales engine, this programme will show you precisely how.

A Programme That Works. A Strategy You Own.

100+ organisations have benefitted from the methods, processes, and tools implemented in the programme.

No over-reliance on star performers when the system is in place.

Designed to differentiate your organisation based on how buyers research, decide, and buy today.

Is This Programme Right for You?

The Revenue Growth Programme™ is built for B2B organisations doing between £5 million and £100 million in annual revenue that want to drive meaningful, sustainable growth with a revenue growth strategy their team can own.

This programme is a fit for you if:

You already have a sales team and want to build a consistent and disciplined sales approach across the organisation

You want to proactively build more pipeline by reducing dependency on repeat clients or inbound leads

You want to enable your teams to sell bigger deals

You need higher-quality opportunities, shorter sales cycles, and improved win rates

You are tired of relying on individual star performers or ad hoc initiatives to hit revenue targets

You want a predictable, scalable sales engine that leadership and sales teams truly own

Industries that thrive with The Revenue Growth Programme™ include professional services, managed service providers, technology, consulting, financial services, and other complex B2B markets.

What You’ll Get

Everything you need to build a high-performing and scalable sales engine inside your organisation.

Dedicated Coaches

Guiding you every step of your Revenue Growth journey

Assistance in Strengthening Your Sales Strategy

Helping you develop the right approach to research, market focus, ICP targeting, and resourcing.

Learning Hub

Access to our online Learning Hub to enable just-in-time skills refreshers, dedicated tools, and certification.

Sales Accelerator Toolbox

Dedicated tools and AI prompts to drive productivity and sales effectiveness.

Deal Coaching

Hands-on support for teams to advance their most important sales opportunities.

Leader Coaching

1:1 coaching for leaders designed to embed new skills, processes, and sales cadences.

Alignment Across Your Organisation

Making sure everyone is using the same strategy, methodology, language, and processes.

Sales Training

Building confidence and competence in your team, ensuring every sales conversation adds value and is client-centric.

CRM and Technology Support

So you can get the most from your CRM and sales technology stack.

Sales Process & Pursuit Model Design

Optimising how opportunities move from first engagement to close, supported by practical playbooks.

Sales Enablement

Including process reviews and practical guidance to help build enablement assets.

Behaviour Change Technology

A dedicated application to track and monitor lead measures that signal behaviour change.

Learning Portal

Execution Tools

What You’ll Gain

By the time you complete the programme, which typically takes around 24 months, your organisation will be positioned with a predictable, scalable sales engine built for long-term growth. You will also achieve the following:

A future-proof revenue strategy that’s adaptable to market changes

Consistently larger transaction values

Internal mastery of the Sales Accelerator Methodology

Improved sales performance and deals that close faster

Significantly more high-quality sales opportunities

Leadership and sales teams working as a unified revenue team

Meet Your Team

With the Revenue Growth Programme™, you get a dedicated coach to guide you through implementation, helping you stay on track, build the right skills, and turn the programme into a lasting revenue system inside your organisation.

Most coaching and training sessions are delivered remotely, with in-person workshop sessions as required.

Our Proven Path to Revenue Growth

Frequently Asked Questions

Pipeline impact varies by organisation, and most teams see a meaningful improvement in pipeline quality and coverage once the principles from The Revenue Growth Programme™ are embedded. Rather than focusing purely on volume, the programme improves how opportunities are identified, qualified, and progressed. This typically results in better high-quality opportunities entering the pipeline that genuinely have momentum and buyer commitment. For many organisations, this leads to a stronger, healthier pipeline within the first 6 to 12 months, with continued improvement as standards and behaviours become embedded.

While every organisation has a different baseline, clients typically see a 10–15% improvement in win rates within the first 12 months. This improvement comes from improved qualification rigour, clear differentiation, stronger value articulation, and more consistent management of opportunities. Teams spend less time chasing opportunities that are unlikely to close, and more time progressing the right ones.

Deal size increases depend on your market, offering, and sales model. That said, many organisations see average deal values increase as teams become more confident in leading value-based conversations. As sellers improve their ability to explore and quantify value, engage multiple stakeholders, and effectively differentiate from their competitors, buyers are more willing to commit at the right level rather than defaulting to smaller, safer decisions.

ROI varies by organisation, and you should expect a return on investment of 10x to 15x if you plan and execute well. The programme should be entirely self-funding within 12 months. Rather than a single short-term uplift, The Revenue Growth Programme™ is designed to deliver compounding returns by building a sales system your organisation owns and can sustain. Clients benefit from diligent collaboration when establishing goals for the programme that are realistic and achievable.

Each option can be useful, depending on what problem you are trying to solve. A fractional sales leader can provide short-term leadership capacity. One-off training or workshops can introduce ideas and frameworks. In-house training can support specific skill gaps. The Revenue Growth Programme™ is designed for organisations that want to go beyond isolated interventions and build a consistent, end-to-end sales system. It combines strategy, coaching, training, and reinforcement over time, helping organisations move from knowing what to do, to doing what they know they should do consistently.

It is possible to deliver training without coaching, but results will be limited. Training introduces concepts and frameworks. Coaching and execution support is what helps teams apply them in real situations, stay focused, and build new habits. Without coaching, many organisations struggle to maintain momentum, address challenges as they arise, or achieve consistent adoption. For most organisations, coaching and execution support significantly increase the likelihood of long-term success.

The Revenue Growth Programme™ requires consistent yet manageable involvement from leadership, managers, and sales teams. Leadership and managers typically participate in regular coaching and planning sessions. Sales teams take part in training sessions and apply the approach to live opportunities. Time investment increases early on and becomes more efficient as ways of working are embedded. While this requires commitment, it reflects how high-performing revenue organisations operate and is usually offset by improved efficiency, shorter sales cycles, and better use of time. General Time Breakdown: • Quarterly Planning Sessions: ~3 hours per quarter • Coaching Sessions (Leadership): ~1 hour, 2-3 times per month • Remote Sales Training: ~2 hours per quarter • In-person Workshops: ~1-2 days per quarter • Ongoing Learning: All team members are encouraged to use the Learning Hub before and after training and workshop sessions

Yes, many of our clients come into this programme having introduced sales methodologies and training. In these cases, we leverage what works, focus on what’s not working, and focus coaching accordingly. Rather than replacing your current methodology and tools, our role is to guide the overall strategy, making sure your investment is being used wisely and that efforts aren’t duplicated. Sales training companies typically focus on classroom training, while we focus on execution by building your internal capabilities to drive sustainable behaviour change. We’ll help you ensure that everything you spend contributes to sustainable growth.

Most organisations reach a strong level of self-sufficiency within around 24 months. At that point, teams are able to run the sales system confidently and continue improving without heavy external support. Some organisations choose to reduce support to lighter-touch planning and coaching. Others remain engaged to maintain standards as markets, technology, and teams evolve. Maintaining mastery is often just as important as achieving it.

£5 million is a guideline, not a hard threshold. We use it as a reference point because organisations at this level are often better positioned to invest in leadership capability, enablement, and sustained change. That said, organisations below this level can still create a string ROI and be a good fit if they have the ambition, focus, and capacity to invest in building a revenue system. This is something we explore together during initial conversations.

https://static.wixstatic.com/media/8edc1c_ec19486ccfff4d1b9246b531a0127826~mv2.png The first step is to schedule an initial call. During that conversation, we explore where your organisation is today, where you want to be, and the challenges you are facing. We also assess whether The Revenue Growth Programme™ is the right fit and whether now is the right time. If there is strong alignment, we agree next steps and begin with an Alignment Day, the first major milestone in building your revenue system.

Ready to take control?

If you’re ready to take control of your revenue growth, stop relying on star performers, and build a predictable, scalable sales engine your team owns, it’s time to start your Revenue Growth journey.

Schedule an initial call

Your Path to Revenue Growth Starts Here

What is the Revenue Growth Programme™?

A Programme That Works. A Strategy You Own.

Is This Programme Right for You?

What You’ll Get

Dedicated Coaches

Assistance in Strengthening Your Sales Strategy

Learning Hub

Sales Accelerator Toolbox

Deal Coaching

Leader Coaching

Alignment Across Your Organisation

Sales Training

CRM and Technology Support

Sales Process & Pursuit Model Design

Sales Enablement

Behaviour Change Technology

Learning Portal

Execution Tools

What You’ll Gain

Meet Your Team

Our Proven Path to Revenue Growth

Frequently Asked Questions

What pipeline increase can I expect?

What's the typical improvement in win rates?

How much can deal sizes increase?

What ROI should I expect on this investment?

Should we invest in The Revenue Growth Programme™ or hire a fractional sales lead, do in-house training, or run a one-off workshop?

Can we just have the training and not the coaching and execution support?

How much of our team’s time is required to make this work?

What if we don’t have a common sales language across the team?

Can this work for us if we already have a sales methodology?

What happens after we complete the programme?

What if my organisation is below £5million revenue?

How much does The Revenue Growth Programme™ cost?

Do you work with companies outside the UK?

What does the process look like to get started?

Ready to take control?